What is our Connect Power Buzz Factor?
Online buzz is a measure of social messaging impact. It’s the amount of tweets, Facebook shares, You-tube videos, Tumblr posts, and social engagement around a certain issue. For instance, my thought is that this year, the presidential campaign will show us the importance of buzz compared to corporate funding of campaigns. To a large extent, money can’t buy our interest, so buzz is a good measure of which political party is truly grassroots. This might be the first campaign where our aggregate voices are louder than all of the political ads.
Continue reading Bump up the Connect Power Buzz Factor