Bump up the Connect Power Buzz Factor

What is our Connect Power Buzz Factor?

Online buzz is a measure of social messaging impact. It’s the amount of tweets, Facebook shares, You-tube videos, Tumblr posts, and social engagement around a certain issue. For instance, my thought is that this year, the presidential campaign will show us the importance of buzz compared to corporate funding of campaigns. To a large extent, money can’t buy our interest, so buzz is a good measure of which political party is truly grassroots. This might be the first campaign where our aggregate voices are louder than all of the political ads.

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