On-Page Search Engine Optimization 101

Search Engine Optimization (SEO) is making your page so that Google, Bing, Yahoo and other search engines are more likely to to pull up your particular website. There are certain techniques to use that make these web crawlers are more likely to find you. This post is about on-page SEO, which means editing your blog post as you go to improve your search results.

See the face? On-page SEO can help people see things they didn't before.

See the face? On-page SEO can help people see things they didn't before.

How on-page SEO can help readers find you:

One thing to keep in mind is that 80% of people won’t click past the first page of search results that come up on Google. So if you want clicks from Google, you’ll need to be in those top 10 results.

Some words are highly competitive and it’s very difficult to get in the top placement. It’s important to use “long tail” keywords, which are three and four terms long so that  you can have a chance to compete.

We’ve found that the exact keyword or keyphrase doesn’t always lead people to our site even with good on-page SEO, but it will be close enough to tip other people in our direction.

On-page SEO centers around a key phrase, not key words:

This means instead of using “mental health,” we’ll use “complete mental health recovery.” Or instead of using “SEO,” we’ll use “On-Page Search Engine Optimization.” Or instead of “bicycle commuting,” we’ll use “disabled bicycle commuters,” because People with Disabilities Want to Work (poem from Corinna’s first Chapbook).

Think of SEO in basketball terms.  If the guard shoots from far back that it just a bit off, the center can still tip the ball into the basket. So if we are using good on-page SEO, the search term,”Can my sktizo kid ever get through school?” can get tipped in by phrase, “medicating kids and teens.” This actually happened once.

When picking a key phrase, it’s important not to put words that google skips, like “for”, “and,” “the,” n the middle of the keyphrase. If you need more information about Search Engine Optimization, there is a 32 page article in  Google’s Webmaster Tools that is essential reading.  It’s also important to keep in mind that we are competing with cheaters – this article in the New York Times found that JC Penny used paid links and link farms so that they would come up #1 in searches.  You can report these spam websites to Google whenever you find fishy sites and help maintain an internet with real sites instead of all these shell sites that contain no real useful information.

Using Google Analytics to plan key phrases:

We use Google Analytics to check where our hits are coming from and look for related terms. For instance, this shot below shows the 10 – 20 most common keywords that people have Googled that have landed them onto our site. Notice a couple of other things about this report, that most of our traffic is coming from new visitors, and that some search terms result in better quality hits, where people stay longer on our site and click through to more articles. Some of the sites have 0 time spent on our site because their browser blocks Google from monitoring the data.

Google analytics screenshot of key words landing on our page

 

Search Engine Optimization depends on many things, but one way to improve your score is how your write each blog post. This is called On-Page SEO.  This helps attract visitors by bringing in more first time visitors.

How Wellness Wordworks does it:

Keywords are the key to SEO

Keywords are the key to SEO

1.  We assign a key phrase to each blog that must appear in the title and in the URL.

2. We use a WordPress plug-in called SEO Vibe that calculates our keyword density so we know how often the key phrase appears in the page. There are tons of plug ins that will do this.  This helps with On-page SEO.

2.  We optimize the keyword use in the blog’s text, and make sure that it has a nice keyword density of about 1.0 percent. If done well, the keyphrase won’t stand out in the reader’s mind or be jarring. This means it’s also important not to have the density of the key phrase above about 1.5 % of the total words in the blog.

3.  Then, we spread different sized sub-heads in the post.  At least one of each size should contain the key phrase.

4.  Your key phrase for on-page SEO should appear in your first paragraph, and in the last sentence of the page. We try to   have relevant use of the keyword in bold and italics.

5.  There should be one internal link to a page on your blog and one visual image with a caption tag that has your keyword.

6.  The keyword should appear in the summary and description that appear on Google.

Were you able to pick out the key phrase we used today for our on-page SEO?

Wordworks Blog Author: Corinna West

Corinna West is the founder and creative director of Wellness Wordworks, and is an Olympic Team Member and has a Masters Degree in Pharmaceutical Chemistry. Her Instant Peer Support might be the first in the mental health sector to remove the need for government and charity funding by creating a profitable interaction involving only our business and our direct customers.

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