Do’s and Dont’s for links inside blog posts

One of my friends had a hard time putting links into a blog of his, so these are some suggestions for people learning more about blogging or new to computers.  I’ve also noticed that some academic writers want to put their references at the end like a paper publication does, yet putting links inside blog posts is a much better way to do this online.

Suggestions for high quality links inside blog posts.

1. First the mechanics. This is how you do it with a WordPress blog, but most other platforms have a similar process. Pick five or six words you want to highlight since your link will show up in another color on most blogs. Then Click the “Add Link” button shown in the picture below. This is from a great blog on adding html links inside blog posts that also tells more about the coding of the blog.

How to add great links inside blog posts: First the basics

How to add great links inside blog posts: First the basics

2. It’s better to have a few very high quality links inside blog posts than many links that tell people things they already know.

3. It’s better put links inside blog posts to articles you have read in the past, ones that you are familiar with that have a significant bearing on the topic you’re writing about. If you have to google to find an article to link to, you’re probably not super familiar with your topic. If you do have to Google to find a citation to link to, don’t link to the search results. Make sure you’ve fully read the article.

4. Link to academic research articles – we can upload the PDF of the research article. The “insert media” button in WordPress has now been combined with the “Insert photo” section and the process is almost indentical, so you can add the PDF links inside blog posts. If you don’t have the article, you can look on Medscape to find the citation at least. If you don’t know the academic literature in your field, it’s time to take a first look through Google Scholar and see what you find. Academic literature is mostly read by scanning just the abstract and conclusions, most of which are written in something similar to every day English.

5. Don’t link to the home page of huge main sites like NIMH or SAMHSA or NAMI. If you can’t find a specific page that references what you are saying, how can your blogs’ readers? Instead, try linking to bloggers who have been doing a great job sending you traffic. You can check this by using your Google Analytics to see referral sources.

6. Don’t quote an agency for saying something. Find a person to quote who works at the agency. Most agencies now have director’s blogs or some sort of online newslettter that would be a good source to reference their online positions.

7. Don’t quote people without their permission or without telling them they are “on record.” It’s a great way to lose friends.

8. Don’t quote private internet conversation in closed Facebook groups or via email without asking people first. It’s disrepectful and is a super fast way to burn bridges.  It’s kind of like threatening a lawsuit. Once you’ve done this, all the rest of the conversations are over.

What are your tips on putting links inside blog posts?

Wordworks Blog Author: Corinna West

Corinna West is the founder and creative director of Wellness Wordworks, and is an Olympic Team Member and has a Masters Degree in Pharmaceutical Chemistry. Her Instant Peer Support might be the first in the mental health sector to remove the need for government and charity funding by creating a profitable interaction involving only our business and our direct customers.

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